Funny how i rambled on in a recent blog post about the lack of mobile hooks in the in-theater marketing space. See my original post here:
http://guywborgford.blogspot.com/2010/09/movie-theater-advertising-whats-missing.html
Reading Brandweek today, they announced that AMC Entertainment had selected Omnicom Group's Signal to Noise and sister shop Rapp to handle digital chores and direct marketing duties, respectively.
This may not seem particularly newsworthy, but I couldn't help but jump all over the irony of the quote from Jordan Warren, president and chief executive officer of Signal to Noise, "AMC recognizes that digital technology can fundamentally change the guest experience and their relationship with" the theater chain.
Welcome to the wacky world of the information super highway and Mo-bile phones.
Unreal. AMC...hello...is anyone home?
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