If you’re a regular visitor to LinkedIn I’m sure you’ve seen
scores of them – alerts, feed posts and the like – urging you to read some monumental
insight into the world of business. If you’re like me, catchy headlines easily
draw you in – The Top 5 This…the Fastest Growing That…
It’s all good – to a point.
Fact is, most folks who tend to be a tad overzealous on the
blog front also tend to take liberties with various plagiaristic tactics and
are simply regurgitating commonly known materials – or worse, publishing the
most rudimentary or common sense facts that every syllable sounds like ‘duh’.
I get it. The word’s out. The more you’re out there, the
easier it will be for business contacts and search engines to find you. But
please be original. Say something of value. Make yourself stand out. And while
you’re at it, don’t bother with another ice bucket challenge. It’s been done.
Guy
